How Social Media is steering the course for the Property Market

The property revolution is now! As technology advances, so too do the industries that utilise it. In the past decade, we have seen a complete overhaul in the way in which property is marketed to home sellers and buyers.

Online and digital marketing has the potential to reach an exponential amount of viewers.

In many cases, propelling small start-ups to household names in mere months. Homes of Distinction is acutely aware of the benefits of digital and social media marketing tools. We know what works, and our stats prove it.

Defining Proptech with Social Media

The advances in social media marketing through user curation in the property scene falls under the umbrella term of digital property marketing. It is the amalgamation of the concepts of technology and buying property and signifies a joining between these two elements informing a refreshed and new direction for the market.

There's no way of getting around the fact that digital marketing is becoming a mainstream marketing tool for potential home buyers and sellers. It allows you to discover the sort of home that matches your exact taste and needs via the use of various social media channels. These channels provide links to sites and valuable information that help you make an informed decision as well as assist agents in getting a clearer picture of your desires.

Targeted Digital Marketing

In essence, proper targeting ensures that when searching through various properties, you aren't spammed with listings and ads that don't match your taste. Each user's search index is managed by an algorithm that updates and evolves its results based on the user's preferences.

Targeted marketing streamlines the selling and buying process by delivering you property that is right for you, in an area that matches your taste, and providing contacts to expert agents directly to your news feed. 

On the agent side of things, moving to social media provides them with the opportunity to find the right customers, advertise to the right audience in specified locations, and build a trusted online brand.

Constructing Online Profiles

The battle for which real estate agent is the best for the job is now being waged online. Home sellers and buyers, whether in a personal or professional capacity, are spending more and more time in the digital space and are becoming far more trusting of enacting these transactions within this sphere.

The fact that there are now so many more avenues to finding and concluding transactions provides more options for savvy investors who know what they want and who to speak to. However, one of the key attributes that define success is trust in the real estate agent that

will ensure that you remain abreast when making one of the most important financial decisions of your life.

Regardless of the avenue of marketing, the real estate agent still retains a pivotal role in the success of these transactions. This means that a comprehensive digital profile can propel their careers to new heights within this evolving space.

Whatsapp, Ai and Chatbots 

With the initial point of contact quickly becoming a digital one, real estate agents need to adopt a new way of managing the sheer volume of digital leads at any given time. Since each lead requires a specific approach the implementation of chat boxes will assist real estate agents in affecting a working strategy.

This is thanks to the fact that chatbots help to form the initial conversation with each lead. They can gather all the qualifying data which an agent can then use to formulate a specific approach to assisting a potential buyer or seller. The simpler the process, the more efficient an agent can become.

Behind this technology is an AI (artificial intelligence) algorithm which can then learn through set guidelines how to respond and initiate conversations with potential clients. This works to solve opening queries, create an understanding of requirements, and streamline the process for the agent.

While the concept may appear complicated to manage and roll-out, the truth is that the time spent to set up a bot will be repaid in terms of time saved and efficiency. Targeting the right people for the right agent and managing leads with lightning-fast response times.

To contact us, follow the link: https://www.homesofdistinction.co.za/

To contact one of our Real Estate Agents, follow the link: https://www.homesofdistinction.co.za/agents/