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From listing to closing - how a property practitioner can boost your home sale.

Selling your home can be a daunting and complex process, fraught with numerous challenges and potential pitfalls. While some might consider handling the sale themselves to save on commission fees, the expertise and value brought by a property practitioner can often lead to a more profitable and smoother transaction. 

Homes of Distinction has a proven track record of results, and engaging with one of our property practitioners offers you the opportunity to get the best deal for your home.


The Homes of Distinction difference

We pride ourselves in a client-centric approach, offering both sellers and buyers peace of mind from listing to the final sale.

  • Expertise and experience: With over 30 years of real estate experience, Homes of Distinction has tailored and specialised knowledge about Johannesburg's Northern Suburbs. We continuously analyse trends, pricing, and legal considerations unique to our province. Providing valuable insights that you might not have access to otherwise.
     
  • Market information: They can inform you about the current market conditions, including whether it's a buyer's or seller's market, recent sales in the area, and upcoming developments that could affect property values.
     
  • Reach: Over 120,000 website views, new website visitors 40,000+, Facebook reach & engagement 1.8 million, 90,000 clicks on Facebook adverts, Instagram profile visits 10,000, Instagram impressions 70,000, 40,000 Property 24 listing views.
     
  • Quality over quantity: Signing a sole mandate with Homes of Distinction ensures a dedicated, focused property practitioner approach, providing personalised, high-quality service and a dedicated budget that surpasses the benefits of working with multiple property practitioners.
     
  • Guidance in buying or selling: Whether you're buying or selling property, Homes of Distinction is with you every step of the way and will guide you through the process, help you understand the steps involved, and assist in negotiations to get the best deal possible.
     
  • Access to listings: Homes of Distinction provides access to a wide range of property listings to match your criteria, saving you time and effort in searching for properties that meet your needs.
     
  • Legal and documentation assistance: Real estate transactions involve a lot of paperwork and legalities. Whether you need to appoint a conveyancer or receive advice on the transfer process, Homes of Distinction ensures that all documentation is in order and that you understand the contractual obligations.
     
  • Networking: We have a network of professionals such as lenders, inspectors, and contractors who can assist in the process of buying or selling property. This may fall under specialised property management services offered by our subdivision, Homes of Distinction Property Management, or unique upgrades and renovations to boost your listing offered by our Homes of Distinction Development team.
     
  • Valuation and pricing: We can help you determine the fair market value of a property, ensuring that you make informed decisions whether you're buying an investment property or selling your current home.
     
  • Negotiation skills: Our experienced practitioners are skilled negotiators who can represent your interests effectively and help you achieve your goals.


How we guide you

Most of our clients are experienced, home buyers and sellers. However, even the shrewdest investor needs tangible expertise. While negotiating your terms, we help you prepare your home, set your price, act as your negotiator, decide on counter offers and finalise the sale.


Preparing your home for sale

One of the first steps in selling your home is ensuring it's in the best possible condition for potential buyers. Our team of experts bring invaluable experience in staging homes to appeal to the market. 

We know what buyers are looking for and can advise on necessary repairs, upgrades, and aesthetic enhancements to increase your home's attractiveness and value. Depending on your home's condition, we may advise on minor renovations through our renovation services. These small additions can significantly affect how quickly and profitably your home sells.


Setting the right price

Pricing your home correctly is one of the most critical factors in attracting buyers and securing a profitable sale. Our property practitioners conduct regular comparative market analyses, examining similar properties in your area to determine a competitive and realistic asking price. 

Overpricing can deter buyers and prolong the selling process, while underpricing can lead to a financial loss. With expertise, our property practitioners help you strike the right balance, ensuring your home is priced to sell quickly and at the best possible value.


Effective communication with buyers

Once your home is on the market, effective communication with potential buyers is vital. Our team acts as your intermediaries, handling enquiries, scheduling viewings, and providing detailed information about your property. All that is required from you is your expressed permission to do so.

We are serious about ensuring our buyers feel more comfortable and confident. It's only through positive interactions that we can receive offers. This is why we manage open houses and private showings to ensure your home is presented in the best light.


Navigating counteroffers

Receiving an offer is an exciting milestone but is often followed up by a host of counter offers. This is where the negotiation skills of a property practitioner are invaluable. We can help you evaluate each offer beyond just the monetary value, considering contingencies, financing conditions, and whether or not you've landed a serious buyer. 

Our goal is to ensure you don't leave money on the table and that the terms of the sale are favourable to both parties. They also guide you through the back-and-forth of counteroffers, aiming to secure the best deal while maintaining a positive rapport with the buyer.


Finalising the sale

This final part of the sale is where things get serious and entails numerous legalities and documentation. Our property practitioners ensure that all paperwork is completed accurately and promptly, reducing the risk of errors that could delay the sale or cause legal issues later. 

We will coordinate with other professionals, such as lenders, inspectors, and attorneys, to streamline the process and ensure that all contractual obligations are met. Our attention to detail and thorough understanding of the closing process can provide peace of mind and a smooth transition from seller to buyer.

While it might be tempting to go it alone to save on commission fees, the value a property practitioner brings often far outweighs the cost, ensuring you achieve the best possible outcome in your home sale.

Don't leave anything to chance! Your home is perhaps the most significant investment you will ever make. Don't go at it alone. Speak to us. Our doors are always open.

Are you looking to buy or sell your property? Visit our website https://www.homesofdistinction.co.za/

Sign up for our newsletter: https://www.homesofdistinction.co.za/newsletter/

https://www.homesofdistinction.co.za/agents/ or pop by our offices for a chat. Our friendly property practitioners are always available to assist in this regard.

Homes of Distinction CC holds a Fidelity Fund Certificate issued by the Property Practitioners Regulatory Authority (PPRA).


13 Aug 2024
Author Bryce Anderson
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