2024 rental market analysis - South Africa

As rental prices fluctuate, it becomes essential for potential buyers, sellers, and investors to stay informed about the current trends. In 2024, the rental landscape across South Africa's provinces presents a mixed bag of affordability, growth, and challenges.

This is according to PayProp's Rental Index Annual Market Report-2024 Edition, which said that the average rent in South Africa is R8,598, an increase of R368 year on year and R147 above the previous quarter (Q3).

Overview of average rent in South Africa


South Africa's property market offers a diverse range of rental prices depending on the province. This overview provides valuable insights into the latest rental trends, helping potential renters make informed decisions about where to live and invest.

Gauteng - a stalwart and dependable property market

Gauteng, South Africa's economic hub, remains a reliable choice for property investors and renters. With Johannesburg at its core, Gauteng offers urban convenience and suburban tranquillity. 

In 2024, Gauteng's average rent continued to be competitive, attracting a steady influx of renters and remaining the second highest in growth, following Cape Town. The province's robust infrastructure, extensive amenities, and job opportunities continue to make it a desirable location and a hub for South Africans.

North West - cheapest, seemingly growing

The North West province is the most affordable region in South Africa for renting property. Despite its lower rental costs, the province is experiencing growth, likely due to increased interest from individuals seeking cost-effective living options. The affordable rent in the North West makes it an attractive destination for young professionals and families looking to maximise their budget without compromising on quality of life.

Western Cape - consistently the most expensive

Known for its scenic beauty and vibrant culture, the Western Cape consistently ranks as the most expensive province in terms of rental costs. Cape Town, the provincial capital, is particularly notable for its high rental costs, driven by demand from both local and international renters. Despite the premium prices, the Western Cape continues to draw renters with its excellent quality of life, world-class amenities, and stunning landscapes.

Challenges in KwaZulu-Natal and Northern Cape

KwaZulu-Natal and the Northern Cape face unique challenges in the rental market.. KwaZulu-Natal has experienced a particularly tough year due to several factors. These can be attributed to semigration, seasonal tourism, and economic factors. 

Although more affordable, the Northern Cape limited rental stock and slower economic growth. Such challenges impact rental prices and availability, making it essential for renters to thoroughly research these areas before committing to a lease.

Provincial rental growth rates

An analysis of rental growth rates across South Africa's provinces exhibits distinct trends. Gauteng and the Western Cape show steady rental price increases, reflecting each respectable region's ongoing demand and economic stability. 

North West's rental growth is modest but notable given its status as the most affordable province. Monitoring these growth rates is crucial for investors seeking to capitalise on emerging rental markets.

Gauteng remains a dependable choice, the North West offers affordability and growth, and the Western Cape commands premium prices for its unique allure. Challenges in KwaZulu-Natal and the Northern Cape are still felt across the rental scene, yet recovery is not unexpected.

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Homes of Distinction CC holds a Fidelity Fund Certificate issued by the Property Practitioners Regulatory Authority (PPRA).